Evaluation Question 3 - Anna McConnell 7104

What have you learnt from Audience Feedback?

The importance of Audience Feedback

Audience is a very important concept throughout media studies, particularly in the music industry. All media texts are made with a particular audience in mind eg. a group of people who will receive and make some sort of sense out of what they are seeing. Generally, the producers of the music videos will make a profit from the views made on the video hence why it is so critical to appeal to an audience and use audience feedback to stay in tune with exactly what the target audience would want to see most. Therefore, we were meticulous in the feedback section of our planning and throughout the construction to ensure that we stayed true to exactly what our audience wanted; keeping them in mind at all times.

We used face to face interaction with our audience which was recorded as well as online platforms such as Survey Monkey, both of which were easily accessible for us to constantly refer back to.

Initial Audience Feedback 

Here we show numerous variations of audience feedback we took over the course of the process:

In this first video, we pitch our idea to teachers in our school in order to see if they initially understand the ideas we are putting forward and if they have any concerns about any aspects.

We then visited our school library to get feedback from students who did not necessarily study Media   in order to get their feedback on our ancillary texts. We made two versions of the potential magazine advert and showed our audience, asking which one stood out to them most. 
As we had not told them who our artist was and what the name of the single was, we were enabled to understand where their eyes were first drawn to anyhow they interpreted the text. The unanimous decision was that the title should be on the bottom half next to the the other pieces of institutional information.

Class Feedback of our Final Product

Our work was presented to our class peers who have been involved in the evolution of our coursework through their continuous audience feedback.

They gave us numerous points of constructive criticism including the removal of a moment that we faded to black. To us initially the black screen created a break between the fast paced action and emphasised the drop of the beat however to our audience this seemed like an error during the editing process.

The audience enjoyed our use of vibrant lighting and quick successions of cuts as they felt it perfectly encapsulated the indie-pop genre.

Our Response to Audience Feedback 

Group Response

Final Thoughts: 

After reviewing our initial audience feedback in the form of our Survey Monkey, we compared the elements that kept true to the audience's preferences and how we adapted our concept to be more practical when it came down to filming the video itself. 

These are my final thoughts..

(I am the student on the left)