23. The Process of Making the Digipak

The Process of Making the Digipak

1. The process began with selecting a template for our digipak, for a selection we found online. Our initial plan was to use one with six faces to work with however after looking through the plethora of stills we had taken, it was difficult to narrow down to just six. By using eight, we were given more available space to incorporate the pans we had taken at God's Own Junkyard.

2. Additional adjustments were made to the magazine advert version in order to feature on the digipak as an album cover, whereby we simplified the text to fit the conventions required. This was then inserted into the template we had found online.

3. In terms of the first panels you would see when the CD case was first opened we used our best establishing shot of God's Own Junkyard and split it in two to feature as each of the parallel panels. By doing this, the beauty of the image was kept in tact by making the picture huge and vibrant and as a group we felt it best embodied the excitement and vibrancy of the video.

4. The back image on which the track-list would be placed was selected as a close up of the character lip-syncing the song which is a shot featured in the video itself. The monochromatic tones of the shot and the contrast of the pink and black allowed us to place heavy emphasis on the character. Our focus is drawn to the girl's unflinching stare and her beautiful long eyelashes framing the eyes in the left half of the panel which opposes Goodwin's Theory of 'The Gaze' and allows for our character to present a silent yet strong positioning in the video. 

Our eyes further gaze upon the out of focus glint on the girl's earring which, using depth of field, bring the focus to that one point of the image.

In terms of intertextual references, the shot references Sinead O'Connor's infamous music video for 'Nothing Compares 2 U'