Evaluation Question 2 - Anna McConnell 7104

2. How effective is the combination of your main product and ancillary texts?

Synergistic Elements between the Main Product and Ancillary Texts 

Here are a series of Gifs of our music video from which we can see props used for the stills in our digipak and magazine advert.

We recognized the importance of having continuity between all of the products we made as it allowed for a brand to be created; thus there are many elements that feature throughout the range of products we made.

In terms of using credits in the music video itself, we used a technique used in existing products such as 'The Hunna - You & Me' whereby real footage of the video is placed behind the text to marry the two together and to allow for a sense of fluidity between the institutional credits and the video itself.

Here is what our product would look like if it were, in fact, to be published in a newspaper.

It would be difficult to ignore Megan's unfaltering gaze and the highly contrasting colours which make it effective as a marketing product as it would draw in a greater audience. Here is also an example of the layout of a magazine advert.

Final Thoughts:

The combination of our main product and ancillary text was largely successful in terms of the idea that there was a great deal of continuity and intergration between the products, mirroring the use of synergy in authentic pieces. I feel that we efficiently created a brand from both of our products, particualry through the use of the bold white typography which, although simplisitic, is easily legible and distinguishable regardless of what product is it included on.