Evaluation Question 4 - Megan Marsh 7103

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Evaluation Question 3 - Megan Marsh 7103

What have you learned from your audience feedback?

We recorded audience feedback from a range of people of different age groups, gender and ethnicity in order to get an acute and varied response. we carried out audience feedback through out the production process in order to identify and address thinks we were able to improve on. 

Our first lot of audience feedback was received when we had made a rough cut of our music video and uploaded it to YouTube. At this point we were aware that the video was incomplete however we decided that we were at a point in production where by we were able to show other members of the public our video in order to make amendments earlier on in the process of editing. I've documented our findings below;



Rough Cut 1

Audience Feedback 1 

Audience Feedback 2 

Conclusion 

Below is an analysis, I am the student on the Right with the Dark hair; 

Below I have attached videos of us receiving audience feedback for our digipack and magazine cover. 

Digipack and Magazine cover

We printed out each of the products and showcased them to members of the public with in St Marks Catholic School in order to gain feedback and help finalise our decisions. The 2 images below were the options we were choosing between. 

Feedback For Digipack

 Group Conclusion 

Final Music Video Feedback 

    

Conclusion;
Overall i believe the use of audience feedback greatly benefited our project because it allowed us to see the different perspectives in which the audience viewed our media product. we were also able to gather constructive cristism which lead to several developments with in our media product. 

Evaluation Question 2 - Megan Marsh 7103

How effective is the combination of your main product and ancillary text? 

The interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, 

“Synergy is the creation of a whole that is greater than the sum of its parts"

Our Final Products

Evaluation Question 1 - Megan Marsh 7103

Here we challenged forms of a real media product due to the way that youth is usually represented, based on this setting we have represented teens as joyful in a skate park, if we compare our representation of youth to an artist like 'Stormzy' we can see that the use of setting presents youth as more intimidating which challenges our representation of youth and therefore challenges the conventions of real media text. 

however through the use of our skate park theme we have also conformed to real media texts conventions; 

Rihanna - We Found Love ft. Calvin Harris

slow paced shots conform to media products such as; 

Fast paced shots conform to media products such as; 

ZAYN - Still Got Time ft. PARTYNEXTDOOR

Our Product

Comparison to Ellie Goulding

Our Media Product

Conforming to real media products in terms of lighting and close ups; 

Catfish and The Bottlemen

Our Media Product

Sexualisation

Party

25. FINAL PRODUCTS

24. Audience Feedback on Our Final Product

    

23. The Process of Making the Digipak

The Process of Making the Digipak

1. The process began with selecting a template for our digipak, for a selection we found online. Our initial plan was to use one with six faces to work with however after looking through the plethora of stills we had taken, it was difficult to narrow down to just six. By using eight, we were given more available space to incorporate the pans we had taken at God's Own Junkyard.

2. Additional adjustments were made to the magazine advert version in order to feature on the digipak as an album cover, whereby we simplified the text to fit the conventions required. This was then inserted into the template we had found online.

3. In terms of the first panels you would see when the CD case was first opened we used our best establishing shot of God's Own Junkyard and split it in two to feature as each of the parallel panels. By doing this, the beauty of the image was kept in tact by making the picture huge and vibrant and as a group we felt it best embodied the excitement and vibrancy of the video.

4. The back image on which the track-list would be placed was selected as a close up of the character lip-syncing the song which is a shot featured in the video itself. The monochromatic tones of the shot and the contrast of the pink and black allowed us to place heavy emphasis on the character. Our focus is drawn to the girl's unflinching stare and her beautiful long eyelashes framing the eyes in the left half of the panel which opposes Goodwin's Theory of 'The Gaze' and allows for our character to present a silent yet strong positioning in the video. 

Our eyes further gaze upon the out of focus glint on the girl's earring which, using depth of field, bring the focus to that one point of the image.

In terms of intertextual references, the shot references Sinead O'Connor's infamous music video for 'Nothing Compares 2 U'

22. The Process of Making the Magazine Advert

The Process of Making the Magazine Advert

1. We began with our selection of main images for both the front of the album cover and magazine advert. We felt it best to use the same image for both to allow for continuity, and we feel this image and the colour tones really embodied the video we were in the process of creating. By focusing on the character who lip-syncs in the video we place heavy emphasis on her significance to the song itself. 

2. In terms of the 'Rule of Thirds', the characters central positioning in the frame with the wings on each corner allow for the space to be filled with vibrancy whilst still drawing the focus to the main character in the music video..

3. Our next priority came with the selection of font to be used on both still products. We wanted a casual, fun font that perfectly captured the fun upbeat genre and song that the band had produced. Here is the final product, although we put it in white on he product as it allowed for a better contrast to the background image and reflected the lighter mood:

4. Using Photoshop, certain adjustments were made to the photo itself to make the pink tones warmer and blur the background behind the main image of the girl and the wings to further place significance on this character. Furthermore the blurred background softens the vibrancy around the main character.

5. It was at this point we made two different versions of the magazine advert and showed them to our peers to collect audience feedback on which layout they preferred:

Through our feedback we learnt that the majority of people preferred version one as their initial attention was drawn directly to the title of the song and band name, as opposed to the advertising for the single. We had unamomous support for the main image itself as many loved the pink tones and vibrancy of the wings.

6.  Furthermore, we utilised Powerpoint as an easier means of adding the clipart stars for the rating at the bottom part of the page. Using the feedback from our audience we went back and made adjustments to the magazine advert to ensure we could make it look as authentic as possible. We later went back and added social media platforms and a release date after feedback that the bottom third looked fairly sparse. 

21. Construction: Vlogging/Editing/Filming

Vlog from our first filming location!!!!!!!!!!

Video of us editing our music video!!!!!!!!

Video of us creating our magazine advert and editing our music video further!!!!!!!!!

Camera Dolly (Lip Syncing)

Above are some photos of our group filming the scenes for the lip syncing within the music video which is a key convention of many music videos, here we used lighting systems with different coloured filters in order to show the same colour scheme as we used in our other two products and also elsewhere within the music video, especially within the scenes of the group (our members within the location of God's Own Junkyard). We also used the camera dolly within this part but decided that having the camera zoom out using the camera dolly would have been too slow so we used the manual zoom on the camera lens, which turned out to be more effective.

20. Feedback - Magazine Advert and Digipack

Feedback For Magazine Advert and Digipak

We printed out each of the products as examples of what it may look like when finished and presented them to our peers for feedback.

Feedback For Digipack

 Group Conclusion