Evaluation Question 3 - James O'Rourke 6124

What have you learned from your audience feedback? 

Here our some videos of audience feedback to our magazine advert, our digipak and to the music video:

Audience Feedback on our magazine advert 

Audience Feedback on our digipak 

Audience Feedback on our digipak 

Audience feedback on our digipak design and layout 

Audience Feedback of our first rough cut for our music video (1)

Audience Feedback of our rough cut for our music video (2)

Overall, we have found that audience feedback is vital in order to create a successful and genuine media product. That listening to other people's opinions on a certain product can help the creator to design a product that has the interests of the audience at heart, whilst still showing your own creative opinion. The audience feedback we received for our three products allowed us to make more impactful changes to our three products, which allowed us to create products that were genuine and that helped to create a synergistic element to them. (For the audience, memory by association)

Magazine Advert 

For our Magazine Advert, we had two different design ideas, which we pitched to some of our audience to ask them which one they preferred. For both of the design ideas we had the same image of the main artist (Megan) positioned in the centre of the frame for the advert, many of the people that viewed both said that it was a good use of the rule of thirds, and that it allows the image to stand out. Also for both of the designs many people liked the fact that we had the use of the warmer colour scheme (the pink, red colours), as they had recognised from our music video which they had watched prior to the viewing of our magazine advert designs, some of the people said that the colour can be linked between the different products (so an idea of synergy between the products) and that it allowed them to remember the products from the colour scheme. However, there were subtle differences between the two designs. One had the band name and the name of the song at the top and 'New Single Out Now' towards the bottom. The second design had it swapped round so the band and song names were at the bottom and the 'New Single Out Now' line at the top. From showing both to our audience the overall feedback was they preferred the first design as they said it highlights the new single and the band name, however, due to the fact that the band 'Junior Empire' is less well known as it being an unsigned band many people got confused with what the band name and the name of the song was. So as a result we decided to change the wording so it emphasised what was the song name, by saying 'featuring new single' followed by the name of the song, and we decided to have the band name in larger font at the top to make it stand out. 

This is our final product for our magazine advert

Our discussion about our final product (I'm the student furthest to the right) 

Digipak 

For our digipak we had different design ideas, so we presented our ideas to our audience to see which one they preferred and which had the most impact. For example we were going to decide about what type and size of font to use for a track list on the back panel and what preferred orientation we should use for the track list. We thought about having the orientation of the text rotated so it was sideways, however many said that it would be less convient for them as they would have preferred to just have the text normally orientated, so they could just pick up the case and look at the track list instead of having to turn the case or their head. Also they liked the synergistic elements that we placed within the digipak, in order to link it to the magazine advert and the music video itself, for instance the image of the main artist (Megan) is used on both the magazine advert and the front of the digipak and the fact the colour scheme is used throughout all three products. In the video above we also talk about our final digipak. 

This is our final product for our digipak:

Music Video

For our music video we had multiple stages where we asked feedback from our audience about ideas for our music video. For our initial ideas and brainstorms for our video we presented a group pitch to our class, where we told them about our ideas and they responded with some feedback for us. Some of the feedback was really helpful and useful especially for our filming stages, for example some people said they liked the idea of showing urban youth as they thought that the images we could use of teenagers having fun would work well with the song itself. We also had audience feedback 

to our rough cut of our music video, from this someone suggested that we take out a scene from our rough cut that showed someone smoking, they said they didn't understand why this was in the video, so we removed the clip and replaced it with another, this turned out to be better as the images from the clip matched with the pace of the song. Another example of audience feedback we were given was that with our raw footage and our edited cut of the music video, to make sure that we didn't just throw in clips in order to fill a space, it has to mean something and make sense. As a group we found some of the editing process difficult especially when we used most of our raw footage, we also found out that we would spend a while in one section of the music video because some clips made the section look either boring and unprofessional, but in the end we found the correct clips to make our final product. Moreover, when watching our rough cut many people said that some of the clips of raw footage needed to be stabilised especially the clip of the panning shot within the restaurant/bar. However, there were clips we found to look worse when we did fully stabilise them and so we took off the stabilisation in order to make the clip flow and run smoother. In Addition, many people thought that our party scene and the quick cuts that were on the beat of the song were very effective and that it allows the images and the music to sync together. Another person stated that they liked the cut between lip syncing scenes, where the main artist (Megan) looks to the side during a mid-shot and then continues when there is a close-up of half her face, they believed that it was a very good shot, that made it look more professional. 

This is our final cut of our music video