22. The Process of Making the Magazine Advert

The Process of Making the Magazine Advert

1. We began with our selection of main images for both the front of the album cover and magazine advert. We felt it best to use the same image for both to allow for continuity, and we feel this image and the colour tones really embodied the video we were in the process of creating. By focusing on the character who lip-syncs in the video we place heavy emphasis on her significance to the song itself. 

2. In terms of the 'Rule of Thirds', the characters central positioning in the frame with the wings on each corner allow for the space to be filled with vibrancy whilst still drawing the focus to the main character in the music video..

3. Our next priority came with the selection of font to be used on both still products. We wanted a casual, fun font that perfectly captured the fun upbeat genre and song that the band had produced. Here is the final product, although we put it in white on he product as it allowed for a better contrast to the background image and reflected the lighter mood:

4. Using Photoshop, certain adjustments were made to the photo itself to make the pink tones warmer and blur the background behind the main image of the girl and the wings to further place significance on this character. Furthermore the blurred background softens the vibrancy around the main character.

5. It was at this point we made two different versions of the magazine advert and showed them to our peers to collect audience feedback on which layout they preferred:

Through our feedback we learnt that the majority of people preferred version one as their initial attention was drawn directly to the title of the song and band name, as opposed to the advertising for the single. We had unamomous support for the main image itself as many loved the pink tones and vibrancy of the wings.

6.  Furthermore, we utilised Powerpoint as an easier means of adding the clipart stars for the rating at the bottom part of the page. Using the feedback from our audience we went back and made adjustments to the magazine advert to ensure we could make it look as authentic as possible. We later went back and added social media platforms and a release date after feedback that the bottom third looked fairly sparse. 

21. Construction: Vlogging/Editing/Filming

Vlog from our first filming location!!!!!!!!!!

Video of us editing our music video!!!!!!!!

Video of us creating our magazine advert and editing our music video further!!!!!!!!!

Camera Dolly (Lip Syncing)

Above are some photos of our group filming the scenes for the lip syncing within the music video which is a key convention of many music videos, here we used lighting systems with different coloured filters in order to show the same colour scheme as we used in our other two products and also elsewhere within the music video, especially within the scenes of the group (our members within the location of God's Own Junkyard). We also used the camera dolly within this part but decided that having the camera zoom out using the camera dolly would have been too slow so we used the manual zoom on the camera lens, which turned out to be more effective.

20. Feedback - Magazine Advert and Digipack

Feedback For Magazine Advert and Digipak

We printed out each of the products as examples of what it may look like when finished and presented them to our peers for feedback.

Feedback For Digipack

 Group Conclusion 

19. Music Video Rough Cut + Audience Feedback

Rough Cut of our music video!!








Audience Feedback 1 

Audience Feedback 2 

Group Conclusion 

18. Technical Post: Sound (Use of Microphones)

INSIDE MIC OFF

INSIDE MIC ON

OUTSIDE DEAD-CAT HPF ON

OUTSIDE DEAD-CAT MIC ON

HPF ON

OUTSIDE MIC ON

OUTSIDE MIC OFF

For our music video we tested out using different microphone techniques to see whether this would be beneficial for our project. However, we are not going to use microphones, due to the fact that this is a music video we have decided to have no sound from the raw footage and just have the soundtrack play over the footage. 

17. Technical Post: Green Screen

What is it? 

Chroma Key Compositing or Chroma Keying, is a visual effects/post-production technique for compositing two images or video streams together based on colour hues.

Why we use it? 

We use Chroma Key in order to enhance the experience of a moving/still image, this is also a cheaper alternative than for films to be filmed on location and cuts out any other factors that might hinder the filming process of a film project.

Positives 

- Cheap
- Can allow people to theoretically be in any location or environment
- Can save film/TV makers a lot of time
- The shoot wouldn't be delayed by factors such as weather
- The controlled environment provided by a green screen studio ensures that external noise, lighting conditions etc. do not have to be factored into the filming process

Negatives 

- A line can be formed around an object while using the Chroma Key.
- That sometimes the image doesn't look real enough to make the location and event believable
- That it can take time and money to train actors and crew on how to use a Chroma Key.

How might we use it? 

We would use it in situations where the narrative that we have chosen is in a location that might be fictitious or in a location that would be hard to get to, to film at or that we didn't have the budget or the time to travel to the specific location that we needed to go to.

Our Green Screen Attempt:

16. Technical: Camera Composition/Camera Dolly

Here we have a test for a moving image shot, following one of our classmates, we thought this would be useful for our music video, as we planned to have moving shots within our music video as we were going to follow a group of teenagers on their day out, hanging out with each other. 

We thought that we would test using the camera dolly as we thought that we might use it for one of our establishing shots of one of our locations, however in the end we didn't really use it, only for the lip syncing scenes to some degree. 

15. Technical: Lighting

Technical - 3 Point Lighting

Here is our compilation of the three different types of lighting used as well as coloured filters in order to create various atmospheres when placed in front of the lighting source. 

14. Technical - Introduction to Foley

13. Timeline

12. Rule of Thirds

Rule of Thirds - Group Work

The Idea

The Rule of Thirds is a term that is used by film makers and photographers in which an image is located in specific locations within the frame. The first image above shows the guidelines that would be displayed on a camera screen if the setting was chosen to show it and the second image above shows the points where the guidelines cross/intersect. The third image reveals an animal positioned on two of the intersecting points. The Rule of Thirds is used so the camera can be pointed at objects that are positioned on the guidelines.

Pictures using rule of thirds

Centre 

Left intersection points 

Right intersection points 

Right third

Left third 

Centre third 

From these images we can see that the use of the rule of thirds can give us ideal shots for our thriller opening.  

11. Animatic & Storyboard

10. Story Board

  11. Summary - Walking into the train station

Shot – medium close up of back of head

Angle – Medium / Level

Movement  - walking in front of camera and towards the station

Composition – left side

Time- 0-6 seconds

22.  Summary- train going past

Shot – A mid shot

Angle – Level

Movement - Pan

Composition – Centre

Time – 7-10 seconds

 3.  Summary; Lip sink, standing in station

            Shot – group shot

            Angle – level

            Movement  - Still

            Composition – centre

    

         4. Summary; Lip Sink, zoom out

             Shot – close up

             Angle – level

             Movement – zooming out

             Composition – centre

         5.  Summary; walking to cafe

            Shot – Pan

            Angle – Level

            Movement  - Tracking

            Composition – Centre

       6. Summary; shot of feet walking into cafe

           Shot -point of view, hand held

           Angle – high angle, tilt

           Movement – Tilt

           Composition -  Point of view

      7. Summary; Walking in sitting down at table, friends smiling

          Shot – Point of view

          Angle – Hand held

          Movement – Go Pro filming

          Composition- point of view

8.  Summary; composition of shots, laughing, holding hands, pouring coffee

      Shot- close up, hand held camera

     Angle - level

     Movement – tracking shot, zoom

     Composition – Left side

9. Summary; skate park 

     Shot- go pros, hand held

    Angle- high angle

    Movement – panning

    Composition – centre

10.   Summary; chilling in London EG; bikes, walking, eating

        Shot – close up, Go Pros, tilt

        Angle – Tilt, Centre

        Movement – Panning

        Composition -

11. Summaries; Journey to Gods Own Junk Yard, Opening door

        Shot – Close up

        Angle – Tilt, Centre

        Movement – Zoom

        Composition – Panning

12. Summaries; Gods Own Junk Yard- looking around people in shop

        Shot – Close up, Group

        Angle – Tilt, Centre

        Movement – Zoom

        Composition – Panning

13. Summaries; Gods Own Junk Yard – signs, laser beams

        Shot – Close up             

        Angle – Tilt, Centre

        Movement – Zoom

        Composition – Panning

14. Summaries; drinking – buying alcohol, walking to party

        Shot – Shot 

        Angle – Tilt, Centre

        Movement – Zoom

        Composition – Panning

                                                                                                                                                                                                                                                                                                                                                                            

15. Summaries; walking in to party, people dancing 

        Shot – hand held

        Angle –Centre

        Movement – walking

        Composition – Panning

16. Summaries; montage of shots from different locations such as junk yard, bus, train, running,        laughing and leaving party, night sky   

        Shot – tracking  

        Angle –Centre

        Movement – walking

        Composition – zooming

                                                            

9. Shot List

8. Costume Concept

We thought that this type of costume would help to capture the real essence of youth/teenage culture as the style of clothing allows young people to express themselves, creating their own identity that they want others to see.

7. Setting/Location Ideas

6. Mood Board

Here is the Mood Board for our Music Video

5. Audience Research & Profile

Survey Monkey

Q1. We assumed that, as we used our social media platforms to promote our survey, the majority of replies would come from our peers and people of similar age groups. Due to the prodominant answers falling into the category of 17-22, it would be wise of us to make this our target audience as we have information mostly for this group. 

Q2.  There was a close gap between the result for people that liked Rap/Grime and Indie therefore we directed our search for an unsigned artist by keeping this in mind.

Q3.  The place where people went most to find new music was YouTube which happened to be where we found most results of unseen artists. It will also be the platform where we ultimately post our final product.

Q4. We will most definitely include a narrative in our video however it may be difficult for us to get the official artist in the video so we will most likely have to get someone else to lip-sync and pretend to be our artist for the video.

Q5. We will most likely make our video realistic as it is what most people prefer.

From our research we have been able to culminate the information to provide us with a clear idea of our target audience and their interests.

Response to Survey Monkey after our video was completed

4. Mini Pitch

Mini Pitch Analysis 

The video above showcases our mini pitch

This video show cases constructive criticism given to use by our teachers, we used there oppinions and advice when creating our story board.

3. Lyric Analysis

Junior Empire – Said and Done Lyric Analysis

 (VERSE #1)
I like what I’m used to, never giving that up

With one eye open and another one shut
Nobody chooses where they’re gonna end up

(CHORUS #1)

When all is said and done
Ooooooooooooooo 

(VERSE #2)
While the feeling is lucid I'll soak all of it up
The streets that I move in and the skin that I touch
Maybe I’m clueless but I love what I got
When all is said and done

(PRE-CHORUS #1)
All that we’re dreaming of
The foreign hills that we love 
Will turn to dust in the sun

(CHORUS #2)
When all is said and done
Ooooooooooooooo (When all is said and done) X4

(VERSE #3)
I’ve been cruising with no bag in my hand
Leaving these rumours like a trail in the sand
A faded illusion but I know where I land
When all is said and done

(PRE-CHORUS #2)
All that we’re dreaming of
The foreign hills that we love
Will turn to dust in the sun

(CHORUS #3)
When all is said and done
Ooooooooooooooo (When all is said and done) X4

(OUTRO)
We can learn
We've been reckless
We can learn to love again
Learn to love again

Analysis

The song takes inspiration from the binary form structure however alters it, following a structure of verse, chorus, verse, pre-chorus, chorus, verse, pre-chorus and then the final chorus, followed by an outro.

• The first line suggests a sense of individualism and self-confidence.
• The pre-chorus is repeated twice
• The song as a whole possesses a sense of the youth, with constant reference to travelling
• The line 'We've been reckless' alludes to the idea if youth freedom and making decisions without worrying about the consequences

The overall theme of the song is about youth freedom and not worrying about what the future has to hold. It encourages living in the moment and loving what you have, hence why we chose the song for its positive outlook on life.